Many
real estate companies claim to put their agents first. They
claim to give their agents the tools and then get out
of their way.
While
many tout this, few companies can actually pass the
litmus test. To truly be a "Agent-Centric Company" where
the agent really comes first requires 'Yes' to the
following;
- Does
the company charge the agents among the lowest
fees available in the industry today, while providing
the support of a name brand and/or a national presence?
- Does
the company offer more tools for success to their
agents than any other company in the world? Or even
the local competitors?
- Does
the company have a fee program that allows agents
to retain the maximum commission possible? Allowing
agents to keep what they earn?
- Does
the company promote their agents ahead and above the
company in all their advertising?
- Does
the company empower their agents to make the decisions
that impact their own business without permission
from the company or broker?
At
RE/MAX Elite the answer is a resounding
YES!
- We
believe that when you put the agent first, EVERYBODY
WINS.
- We
believe high desk fees are counter productive to an
agent's success and does not motivate them to excel.
- We
believe strict rules and regulations are designed
to protect and promote the company / brand, but suppress
the entrepreneurial spirit in its people.
When
agents can keep what they earn and are allowed to make
the decisions necessary for their own business they
are encouraged and motivated to be successful. And
as agents become more successful, the office become
more successful and the company becomes more successful.
Everybody wins.
Is it any wonder that
RE/MAX has nearly tripled in the Pacific Northwest over
the past 5 years. Growing to over 3,600 agents.
The word is getting out. At RE/MAX it's ....
"Your
Business, Your Life, Your Way"
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The
real estate business is changing. Make no mistake about it. During
the past ten years we have seen monumental changes in the
way we do business.
Realtors
no longer control the information. What used to be proprietary
to agents is now shared and viewed by the public through
the internet, decreasing the agents value. The internet and
technology has brought on the explosion of small brokerages
and discount brokerages. Flat fee companies were few
or non-existent. Now new ones are springing up at a prodigious
rate. Commissions were seldom negotiated and never by the
buyers. Within the next few years 3% SOC's will become the
exception not the rule.
As
the times change, agents are positioning themselves to minimize
their expenses while retaining the maximum earnings they can.
Like today's consumer, they want more from their broker but
at less cost. They also understand the need to be able to
have the control to make the decisions necessary for
their business.
Instead
many brokerages continue to raise or maintain their high fees
and keep restrictions in place preventing their agents
from making the decisions necessary to run their business.
Ask
yourself these fundamental questions;
How
can an industry whose clientele is continually asking them
to work for less, can at the same time be told by their broker
to pay more?
or
How
can an industry whose clientele is continually asking them
to work for less, can at the same time be told by their broker they
can not negotiate their own commission to secure the business?
Do
you feel like your broker doesn't care. Or is in denial of
the changing times? Or perhaps just doesn't get it? Or is
it something else?
Today's
Agents are beginning to figure it out. They realize it
is not fair or right that they shoulder the burden of rising
costs and lower commissions while paying more to
their broker.
Today's
Agents
also see the need to have the autonomy to make the business
decisions that can impact their business.
Today's
Agents see the need to retain more of their earnings as their
commissions fall, expenses rise and their business becomes
harder to find or keep.
Today's
Agents
also understands that the high fee companies must maintain
their authority to control the commissions, because once they
begin falling (and it's only a matter of when not if) it will
be impractical and unaffordable for agents to pay
their high fees.
Today's
Agents see these changes coming and they are preparing
for the future.
That's
why in the past 5 years RE/MAX has TRIPLED
in agent growth and sales volume
RE/MAX
provides all the tools and all the support and all the services
of any of the other name brand high fee companies. But they
provide this at lower costs and with more freedom to the agents.
Because RE/MAX believes that if agents keep more of what they
earn, and have the autonomy to make their own business decisions,
they will become more successful and when they're successful,
the brokerage will be successful. Everybody wins.
Isn't
it time you took a closer look at RE/MAX? |
