THE
REAL ESTATE PARADIGM IS CHANGING
The
real estate business is changing. Make no mistake about
it. During the past ten years we have seen monumental
changes in the way we do business.
Realtors
no longer control the information. What used to be proprietary
to agents is now shared and viewed by the public
through the internet, decreasing the agents value. The
internet and technology has brought on the explosion
of small brokerages and discount brokerages. Flat fee
companies were few or non-existent. Now new ones
are springing up at a prodigious rate. Commissions were
seldom negotiated and never by the buyers. Within the
next few years 3% SOC's will become the exception not
the rule.
As
the times change, agents are positioning themselves
to minimize their expenses while retaining the maximum
earnings they can. Like today's consumer, they want
more from their broker but at less cost. They also understand
the need to be able to have the control to make
the decisions necessary for their business.
Instead
many brokerages continue to raise or maintain their
high fees and keep restrictions in place preventing
their agents from making the decisions necessary to
run their business.
Ask
yourself these fundamental questions;
How
can an industry whose clientele is continually asking
them to work for less, can at the same time be told
by their broker to pay more?
or
How
can an industry whose clientele is continually asking
them to work for less, can at the same time be told
by their broker they can not negotiate their own
commission to secure the business?
Do
you feel like your broker doesn't care. Or is in denial
of the changing times? Or perhaps just doesn't get it?
Or is it something else?
Today's
Agents are beginning to figure it out. They realize
it is not fair or right that they shoulder the burden
of rising costs and lower commissions while paying
more to their broker.
Today's
Agents
also see the need to have the autonomy to make
the business decisions that can impact their business.
Today's
Agents see the need to retain more of their earnings
as their commissions fall, expenses rise and their
business becomes harder to find or keep.
Today's
Agents
also understands that the high fee companies must maintain
their authority to control the commissions, because
once they begin falling (and it's only a matter of when
not if) it will be impractical and unaffordable for
agents to pay their high fees.
Today's
Agents see these changes coming and they are preparing
for the future.
That's
why in the past 5 years RE/MAX has TRIPLED
in agent growth and sales volume
RE/MAX
provides all the tools and all the support and all the
services of any of the other name brand high fee companies.
But they provide this at lower costs and with more freedom
to the agents. Because RE/MAX believes that if agents
keep more of what they earn, and have the autonomy to
make their own business decisions, they will become
more successful and when they're successful, the
brokerage will be successful. Everybody wins.
Isn't
it time you took a closer look at RE/MAX?
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